WELLNESS,
BEAUTY,
LONGEVITY

Japan — A Land of Wellness,
Beauty and Longevity

Serenely, wholesomely—travel as you live.

Japan has the world’s longest healthy lifespan — 74.1 years, according to the WHO’s 2023 statistics. Across the country, a long‑lived philosophy and ways of living quietly nurture wellness, beauty, and longevity. By uncovering this enduring wisdom and sharing it with the world, we aim to highlight Japan’s distinctive qualities. For people who are visiting Japan, experiencing these traditions firsthand offers a rare opportunity to feel the essence of Japanese wellness — and to carry that inspiration forward in meaningful ways.

Council for the Promotion of Wellness, Beauty, and Longevity： Members

Tamura City, Fukushima Prefecture／Yamanouchi Town, Nagano Prefecture／Taki Town, Mie Prefecture／Kyotango City, Kyoto Prefecture／Izumiotsu City, Osaka Prefecture／Sennan City, Osaka Prefecture／Jinsekikogen Town, Hiroshima Prefecture／Taketa City, Oita Prefecture／Yufu City, Oita Prefecture／Isen Town, Kagoshima Prefecture／Kitanakagusuku Village, Okinawa Prefecture

The 5 Foundational Elements of Wellness, Beauty, and Longevity

Key Pillars of
Wellness, Beauty, and Longevity

Food & Food Culture

Japan’s rich diversity of ingredients and food culture plays a vital role in supporting our wellness, beauty, and longevity.

Food & Food Culture

Stretching from Hokkaido in the north to Okinawa in the south, Japan’s varied landscapes and coastal waters have nurtured an exceptional diversity of foods. The seas provide fresh fish and shellfish, while mountains, rivers, and broad plains offer vegetables, fruits, and mushrooms that have shaped a rich and distinctive food culture.

In recent years, fermented foods and the dietary fibres that support a healthy digestive system have gained attention as keys to longevity. Yet in Japan, these ideas are far from new—many of the ingredients and seasonings used in Japanese cuisine carry the wisdom handed down over time and continue to support our wellness, beauty, and longevity today.

Physical Activity & Daily Movement

Developing habits to stay active in everyday life becomes a strong foundation for wellness, beauty, and longevity.

Physical Activity & Daily Movement

Regular physical activity supports healthy metabolism, enhances our natural beauty, and helps us build well‑being from within. Staying active also becomes increasingly important as we age, helping maintain strength and mobility and contributing to longer, healthier lives. Research on centenarians suggests that everyday physical tasks—ranging from light farm work and gardening to cooking and household chores done by one’s own hands—may be a key to longevity. Building habits that keep us active in daily life remains essential.

Community &
Social Connection

Staying connected with family, friends, and community enriches our emotional well‑being and adds depth to our lives.

Community & Social Connection

As social beings, we thrive through the relationships we build with others. These bonds enrich our emotional well‑being, ease feelings of anxiety or loneliness, and help us maintain both mental and physical health.
Alongside close ties with family and friends, staying engaged with those around us—whether through neighbors, shared interests, or volunteer activities—plays an important role in keeping us connected to the wider community.

Purpose in Life

Finding joy in everyday life becomes one of the most meaningful keys to longevity.

Purpose in Life

Truly enjoying life may be one of the keys to longevity. Advances in medical technology and care services have helped extend average life expectancy, yet many centenarians seem to have reached their years by staying active, keeping a sense of gratitude, and living in the moment. As we grow older, staying connected with others, having a role, feeling needed, and holding a sense of purpose that enriches our own lives and the lives of those around us all help support the motivation to keep enjoying life.

Environment &
Natural Surroundings

Taking in Japan’s natural seasonal beauty brings serenity and emotional balance to our lives.

Environment & Natural Surroundings

Japan’s beautiful natural environment and its changing seasons have long shaped the Japanese sense of beauty. Encountering nature’s grandeur and breathtaking views brings a sense of serenity and refreshes both body and soul.
These moments engage all five senses—the sound of a gentle breeze or the soothing chirp of bell crickets, the scent of forests and flowers, the textures of handcrafted pieces, and the delicate flavors of Japanese cuisine—experiences that can only be felt by being there in person.
We invite you to discover these remarkable places for yourself.